Prime advertising space at an affordable price is near-impossible to come by. What if we told you that you already have it? If you’re configuring a WiFi network for your upcoming event (in this day and age, you’d be crazy not to!), then you have prime advertising space. Made By WiFi can help you leverage it with a branded captive portal for events.
A custom splash page extends your brand’s message across all devices accessing your guest WiFi network as it collects valuable information such as email, phone numbers and more from each guest.
Make a Splash and a Good Impression
A branded splash page adds a new layer of marketing to your event. It is the perfect place to host messages that you want every attendee to see. Creating a custom captive portal for event WiFi network is easier than you think and the potential ROI of obtaining valuable marketing data from guests makes opting for a branded portal a no-brainer.
A sponsored WiFi splash page will easily see an 100% impression rate and similarly high conversion rates. Guests will be more than happy to exchange their email address or other data in order to access your robust guest WiFi network.
Flexible Captive Portal For Events Solution
Offering guest WiFi without a splash page is missing a marketing and revenue opportunity that doesn’t come around every day.
A wide range of events prove perfect fits for a custom WiFi splash page:
- Fashion Shows
- Product Launches
- Conferences and Conventions
- Trade Shows
- Pop-up Shops
- Outdoor Events
- Weddings & Bar-mitzvahs
- Any type of event requiring short-term Internet service
No event is too big or too small for a custom splash page!
How Event Guests Connect to Your WiFi Captive Portal
The splash page will not add any unnecessary complexity to the WiFi login process. User experience is extremely important and we are sure to make the splash page login process as easy and seamless as possible.
Guests can connect to your WiFi through your captive portal in 3 quick steps:
- Select branded network/SSID – This is always the first step for those connecting to a guest WiFi network. Made By WiFi will create a custom branded SSID for your event. Your SSID can be open to the public or password protected. Once guests select the SSID, they will be redirected to the splash page.
- Splash page call-to-action – Now that guests have been automatically redirected to your splash page, they will need to fulfill the unique call-to-action before they are able to browse the web. The action requested can be as simple as accepting terms and submitting an email address. For a more complex portal, we can include social media authentication or long-form surveys.
- Connect to the web – Once the guest has fulfilled the call-to-action, they can be redirected to a network welcome page, your brand’s website or social media profile or anywhere else on the web. At this point, guests are free to browse the internet.
It’s as simple as that. Our captive portal for events solution is compatible with all user devices including phones, tablets and laptops.
Never Settle for Subpar Splash Page Solutions
We’ve noticed a trend over the past 5 years. Event producers are shrinking their visions and expectations to fit the capabilities of their captive portal. Your splash page should fit your needs, not the other way around!
Here are some limitations to look-out for when selecting a captive portal solution for your event:
- Equipment type – The splash page solution should not require that you use a specific type of access point. All access points are not created equally and some are just not meant to support high density environments like those found at events.
- Simultaneous use – Most splash page solutions are limited in terms of the simultaneous use cases you can support. However, there are some that limit your event WiFi network to 20 or less simultaneous users, even if you are employing access points that can support hundreds of concurrent devices. These types of splash page solutions are meant for small restaurants and bars, not high-end events.
- Design limitations – It’s your event, your brand and your splash page. You should be able to design all 3 anyway you want to. Some captive portal solutions drastically limit the type of designs you can deliver. This type of software is not meant for any customization besides what can be changed within the parameters of a boring template.
- Reporting – Paying for reporting after you were already billed for a splash page is foolish. Where other WiFi providers try to make a quick buck, Made By WiFi delivers a free report on your splash page as we breakdown your event WiFi network. Speedy delivery helps you leverage the brand interest your event generated, enabling you to engage in post-event marketing efforts at exactly the right time. Stoked interest converts to revenue.
- Internet dependency – The Internet is an important part of the guest WiFi experience, but it is not required to reap the benefits of a captive portal for events. Contrary to what competitors will tell you, data can be collected and media shared with guests without an active (and often expensive) Internet connection.
- General features – If your splash page solution can’t bring your high-end event vision to fruition, then you’re not using a splash page solution meant for high-end events.
Again, WiFi splash pages should not come with limitations. If yours does, it may be time to switch to Made By WiFi.
Our splash page solutions are built to anticipate and accommodate the shifting needs of event production.
Leverage Guest Data Aggregated from WiFi Captive Portals. Throw Better Events
Our captive portal for events solution grants you access to guest data and engagement metrics that would otherwise not be available to you. This data is yours to keep and can be used to build your brand, products and services. (Not to mention your plan for your next event WiFi network). Guest WiFI analytics can include, but is not limited to, the following data:
- First and last names
- Email address
- Social media accounts
- Phone numbers
- Unique survey data
- Login history
- Login method
- Usage reports
- Unique user cost
- Repeat user count
- Gender ratio
- Device types
- Device’s unique MAC address
- Location-based utilization
Splash pages are not restricted to data collection. We’ve developed unique splash pages with captive portals for the world’s top brands and agencies. Creative clients have done everything under the sun, including:
- Hosting event-related media such as pictures, videos, games and other downloadable content on the other side of the captive portal
- Hosting contests where winners are selected using the data submitted at the splash page
- Qualifying candidates for job interviews via survey questions
- Driving social media traffic through targeted WiFi advertising
- Building event micro-sites that host unique information accessible only over the event guest WiFi network
From generating reports on crucial demographic data to generating leads, our captive portal for events solution is designed to do it all.
Complete Captive Portal For Events Solutions
We’ve perfected our captive portal delivery process through years of providing event WiFi services to the world’s most prominent brands and production agencies. Made By WiFi clients have big ideas and high standards. We enter each project prepared to execute and exceed. We can create solutions for events of all sizes, ranging from a simple authentication pages to advanced multi-page micro sites.
Top 10 WiFi Splash Page Features
Let your imagination run wild. Made By WiFi can keep up. We’ll design and develop your splash page or work with your talented creative team to craft a one-of-a-kind branded splash page guaranteed to engage guests and drive your brand’s ROI. We love collaborating with creative minds.
Here are 10 unique features clients have requested for guest WiFi splash pages:
- Full page background that scales to all device resolutions
- Availability for all Android, Apple and Windows devices
- Authentication surveys
- Post-event authentication and utilization reports
- Video and graphic advertisements
- Social media authentication
- Redirect to specific URL after authentication or at a defined time interval
- App download links that redirect to Apple’s App store or Google’s Play store
- Complete terms and conditions
- Fully customizable designs
You want it? We can do it. Your imagination drives our innovation.
Made By WiFi’s Complete Event WiFi and Splash Page Solution
We offer a turn-key WiFi solution for events in New York City and across the nation. Our services include WiFi delivery, temporary Internet access for events, on-site support and custom splash pages. No two events are the same and we pride ourselves on our ability to create custom solutions that meet the demands of each unique event. Place your event WiFi in the best hands in the industry. Entrust it to Made By WiFi.
Ready to take your event to the next level? Contact one of our senior wireless specialists today to begin planning your event and captive portal solution. Your event is our priority.
Contact us today to begin planning your event captive portal solution.